Agricultural products on the e-commerce "express" to go abroad (2)

It is understood that entering the e-commerce platform to carry out online sales is one of the sales channels of Guizhou Guisanhong Food Co., LTD. In order to avoid the risk of large mobility of professional anchors, the company cultivates talents in new media operation, copywriting creativity, video shooting, live broadcasting and other aspects among the existing employees, and sets up an e-commerce team, Leng Hongwei is one of them.
In the face of the enthusiastic netizens in the broadcast room, Leng Hongwei is full of passion and interaction with netizens, and the popularity of the broadcast room continues to rise. She said: "In order to ensure the effect of live delivery, I not only carefully watch other people's network delivery live, understand the effective way to bring goods, but also carefully learn network language to narrow the distance with netizens." Chili Sauce series Spicy Chili Oil, Black Bean Sauce Crispy Chili Oil, Chili Sweet Sauce hot sales."
In the company's delivery area, thousands of chili packages are strewn all over the floor. "Our sales network has covered all parts of the country." Staff said that the company through the intensive cultivation of sales channels, has established a multi-level, long and short channel combination of sales network, products sold to the country's major stores, supermarkets, convenience stores, farmers' markets and other retail terminals.

Jiang Feng, general manager of the company, told reporters that the company has always been based on the resource endowment of high-quality chili in Zunyi, identified the comparative advantages of the enterprise itself, closely combined online and offline, kept pace with The Times, and set up a special e-commerce team, opened online stores in Taobao, Tmall, Jingdong, Douyin and other platforms, and simultaneously broadcast live network platforms and channels. Total online sales reached more than 15 million yuan last year.
Jiang Feng said that GUI SAN Hong Food Co., Ltd. will continue to leverage the "express" of the Internet, make full use of community e-commerce, continue to increase the opening of online stores, increase market investment, build more various channels to meet the company's sales, and focus on the cooperation between finished chili products and overseas markets.
In addition to the hot sales of chili products, the region's shrimp lamb powder, spicy chicken, shrimp cold powder and other food has also formed a deep processing, packaging, logistics and distribution of the whole industry chain system, sold all over the country, but also make the region's food brand more loud, more competitive in the market.
The relevant person in charge of the business center of Xinpu New Area Investment Promotion Bureau said that the next step will increase the docking of agricultural products sales enterprises, targeted selection of products to find resources to expand the market, and fully promote agricultural special products to go out. At the same time, actively promote the construction of e-commerce training base in the area, increase e-commerce training efforts, comprehensively improve the business level of e-commerce talent team, and take agricultural products as the starting point, promote the integration of online and offline sales, and comprehensively improve the online retail sales of agricultural products in the area.